After five years or so a brand identity needs to be reviewed to ensure it is still inline with brand values and has a contemporary look.
Abbey Lofts Ltd were looking to update their brand identity before embarking on a social media campaign. The company takes pride in offering a creative solution to their customers while providing a reliable and friendly service.
To support those values we updated the brand colours by reducing the amount of black, which brightened the overall feel. The typography was updated by using a geometric font which we customised to suggest uniqueness and creativity.
We also decided to revert the trading name to it’s original form ie; ‘Abbey Lofts’ to appeal to the homeowner target market.
Overall, not a huge departure from the original design but enough to bring it up to date and strengthen the key values.