After five years or so a brand identity needs to be reviewed to ensure it is still inline with brand values and contemporary.

…it takes as little as a tenth of a second for our brains to make a snap judgement

Simplicity is not a simple thing. Charles Chalpin

Psychologists have a name for everything; the Von Restorff Effect is the idea that the odd-one-out is the one that gets remembered. When we design we want our audience’s eye to be drawn to one spot even when there are […]

What are people are saying about your brand

Ruin a brand…Rolex

Your logo is the simplest visual representation of your brand.