Recent Princeton research tells us that it takes as little as a tenth of a second for our brains to make a snap judgement when we see a new face.
Princeton University psychologist Alex Todorov has found that people respond intuitively to faces so rapidly that our reasoning minds may not have time to influence the reaction — and that our intuitions about attraction and trust are among those we form the fastest. (Article by Chad Boutin from Princeton University).
Your Brand Identity is the face of your business. Is it communicating the right message?